Sam Ruisi

Director and Selling Principal

Sam Ruisi is a leading real estate professional and Selling Principal of Ruisi Real Estate, widely recognised for his consistent performance, deep local knowledge, and results-driven approach. His career in real estate began in 2007, giving him close to two decades of hands-on experience across the South West Sydney property market.

In 2015, Sam and his wife Natalie co-founded their own real estate business, building it into one of the area’s most respected agencies through discipline, accountability, and a relentless focus on client outcomes. Today, Sam remains actively involved in the business, leading from the front and personally overseeing the negotiation and execution of key sales campaigns.

Sam is known for his clear strategy, strong negotiation skills, and ability to read buyer behaviour in changing market conditions. He takes a measured, analytical approach to pricing and marketing, ensuring each property is positioned to attract competition and maximise value. His campaigns are structured, tailored, and outcome focused, with no reliance on gimmicks or shortcuts.

Approachable by nature but decisive when it matters, Sam has built long-standing relationships with clients who value transparency, honesty, and straight advice. He understands that selling property is a significant financial and emotional decision, and he takes responsibility for guiding his clients through the process with clarity and confidence.

Sam’s performance has been recognised repeatedly at a local, state, and national level. His accolades include being ranked number one salesperson in Smithfield, Wetherill Park, and the 2164 postcode for 2024, Top 10 Sales Principal in NSW, multiple Chairman’s Club awards, and numerous RateMyAgent Agent and Agency of the Year honours. These results reflect not only sales volume, but consistency, professionalism, and client satisfaction over many years.

As Selling Principal of Ruisi Real Estate, Sam sets the standards for the business, combining experience, structure, and market insight to deliver premium outcomes. His focus remains the same today as it was when he first started: provide clear advice, execute with precision, and protect his clients’ interests at every stage.

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Sam Ruisi

Thank you to Sam, Natalie and all the team who helped with all the process of sale of our property. We have been dealing with Sam and Natalie for many years now and we could not be happier with their professionalism, honesty and thoroughness attention to detail. We have no hesitation in recommending them to anyone. They exceeded our expectation on many levels. Thank you both again so much.

This is the second time we’ve dealt with Sam as he sold another property of ours several years ago. Sam is a true professional who knows his craft, the industry and the market. An excellent negotiator and communicator; when you engage Sam to represent you, you’re engaging a man who has your back from start to finish and has your best interests at heart. Sam is dedicated, enthusiastic and is the definition of hard work and integrity. We couldn’t be happier with the outcome. Thanks again Sam.

Integrity and Professionalism - 01 Dec 2015 I have no hesitation in recommending Sam Ruisi at Raine and Horne Wetherill Park to anyone who is selling their home. I have never met anyone so reliable, honest and hard-working as this man and his team of dedicated and professional staff. From the beginning, his advertising campaign was extremely impressive in its provision of a glossy, strikingly captured pictorial display of the house, its rooms and layout. The lighting arrangement at night, illuminated the home’s wonderful exterior. Sam gave me assistance in providing trades people in promoting the home’s genuine aesthetic appearance. Furthermore, the constant relay of information regarding buyer feedback cemented his proficiency, selling prowess, integrity, professional skill and expertise. In consequence, the house sold for well above any anticipated projection! I have had my houses sold in the past but never have I witnessed such an efficiently and tightly run campaign as this. Congratulations to Sam Ruisi at Raine and Horne Wetherill Park.

Sam was excellent! We had a very good experience buying from Sam. Super friendly and super helpful, did everything he can to make our purchase smooth and easy. If you are buying or selling with Sam , you'll know you have a very professional by your side. For me it was a great experience! Thank you Sam and the RuisI real estate team!

Best agent in the area — no question.

Sam sold my unit in less than a week, which says everything about his strategy and negotiation skills. This is the second property I’ve sold with him and I wouldn’t go anywhere else. Consistent results, clear communication and total professionalism.

He was thorough, honest, had the home sold to us, was professional and reliable

I sold my home at 5 Galton Street, Smithfield with Sam Ruisi and couldn’t be happier. Everything he promised, he delivered. The process was smooth and stress-free. I was very happy with the price and even got more than I expected. The auction was strong with loads of bidders, and the service throughout the campaign was always on point. Highly recommended.